Once a film is complete, it needs to be seen by an audience. We shall examine how to develop an audience strategy, right at the very beginning of the process, and how to reach this audience using a variety of off-line and online tools.

This vital part of the process will include understanding how to reach the various buyers and sellers across the world, the role of film festivals, and social media, the difference between sales (B2B) and exhibition (B2C) and the fast evolving new world of (B2C) online platforms.